OTT platforms in India have emerged to take center stage in recent times and have transformed the content viewing experience throughout the globe. The audience can now leave behind the clutches that television schedules or cinema timings forced upon them and enter the new world where all it takes is the click of a few buttons. India among other countries witnesses this change rapidly as India has an entire lineup of OTT platforms that provide a large variety of movies, series, documentaries, and other forms of audiovisual entertainment.
But with options so many options available, which streaming platforms are worth your time and subscription fees? Here are the top 10 OTT platforms in India for unending entertainment options suitable for your individual requirements.
Rising Popularity of OTT Platforms in India
The growth of OTT platforms has been nothing short of explosive in the Indian market and the single authoritative factor has been the availability of high speed broadband and mobile internet services. To add onto it, the COVID 19 crisis allowed these services to become the norm as people were stuck in their homes looking for alternative sources for entertainment. There is content in these platforms that embodies various languages and genre thus these platforms have been serving many audiences with different demands for both local and foreign contents.
The variety of content available is huge. From Bollywood blockbusters to indie films, gripping web series to educational documentaries, there is something for everyone. This variety makes it possible to tap into even the smallest segments of interest ensuring that the adoption of OTT platforms is widespread across demographics and age groups.
Happy with digital payment and affordable subscription plans, accessing features-rich OTT services is no longer a problem. The ubiquitous nature of the content today has brought great change to the behavior of the audiences regarding the way they consume entertainment adapting to the new trends where premium quality content may be enjoyed for a fraction of a cost.
Netflix India A Leader in The Field of Streaming
Netflix is an undisputed leader in the streaming services industry. It has been able to reach a considerable number of users in a short time after launching in India. Netflix is known for its original content and combines global hits with a network of Indian originals which helps it appeal to a broader audience base.
There is probably no other platform so devoted to the creation of original Indian content than Netflix. By this time, such acclaimed series as “Sacred Games” and “Delhi Crime” have elevated Indian storytelling to a global audience, showcasing the company’s competitive on-screen storytelling. These original productions have received warm reception with both critics and the audience.
Netflix is sure to impress you with its recommended displays and ease of managing the user interface. Thanks to these sophisticated algorithms, users encounter an assortment of new movies and shows that suit them perfectly.
Amazon Prime Video A New Direction In India’s Content Cloud
In fact, Amazon Prime Video has quickly shot up to become a strong competitor in the Indian OTT landscape. Housing Bollywood, regional, and foreign films, it ensures the audience can get ample content. The services offered, in such a manner along with attractive pricing, make it a strong contender among subscribers in India.
Amazon Prime Video has also made strong advances in developing Indian original content, which is one of its main selling points. The streaming service was able to create various engaging stories with series such as “Mirzapur” and “Paatal Lok,” capturing audiences from all over the country. These series became an obsession for millions provoking discussions and excitement for the new seasons to follow.
Additionally, Amazon Prime’s members have several other benefits, such as free deliverables of products purchased on the Amazon platform and unlimited access to Amazon Music. The provided package is quite beneficial and adds high value for people willing to not just watch videos.
Disney+ Hotstar Where The Magic of Entertainment Resides
Disney+ Hotstar has secured a special place in the Indian market by merging the magical world of Disney with the cover of Hotstar. It is the best choice for family movies, entertaining blockbusters, and live sporting events since it provides a lot of content in one package.
The charm of this platform is that it has something for all age groups. Be it old Disney hits or Pixar cartoons, or even the Marvel comic characters, Disney + Hotstar has the whole package of entertainment for families. They also have extensive cricket coverage which is a plus for all sports lovers.
Disney + Hotstar seems to be appealing to a large demographic group due to its low competitive rates and multiple plans. There is something for everyone, whether they watch occasionally or love sporting events, making it a location to watch that caters to the target audience.
SonyLIV An Interesting Makeī Over
SonyLIV possesses a diverse offering of programming that is not replicated in its competitors. The platform has a retro feel to it with classic TV shows or new originals and everything in between. Its wide variety of options makes it an appealing choice among OTT platforms in India.
The popularity of the platform lies in its proficiency to restore Indian TV serials that is famous among its fans. In addition, SonyLIV’s foray into original web series has helped it target the new segment of young audience craving for fresh and creative content. And this combination of old and new guarantees an excellent entertainment package.
SonyLIV’s smooth user interface and uninterrupted streaming compliments the viewing experience. Its user-friendly interface makes it pretty straightforward for the users to browse through content libraries whereas, the options for downloads, offline access and customized playlists have further optimised usability and interaction with the platform.
Zee5 A Hub for Regional Content
Focusing on regional content has worked well for Zee5, making it popular among viewers who prefer watching content in their native languages. Zee5 has an extensive library in numerous Indian vernaculars with the Australian lead assuring that regional culture, stories and interests are the norm.
The key to the platform’s success has been its ability to penetrate regional markets by content that cut across those markets. From regional films and television programs, to original series, Zee5 captures the very essence of the diverse Indian culture and its richness.
Apart from its regional appeal, Zee5 also boasts an extensive range of Bollywood cinema and global films. This balanced strategy has the effect of catering to various classes of audience which makes it a one stop shop for those who want to enjoy quality entertainment of all forms combined with cultural diversity.
Voot Releasing A New World Of Entertainment
Voot comes highly recommended for its interactive features that suit a wide range of audience. It has a rich library of television shows, movies, and web shows, which appeals to a multitude of people because of various content.
A notable strength of Voot lies in its commitment to development of quality as well as original content. Through the likes of “Asur” and “The Gone Game”, the platform has managed to present its audiences innovative stories, giving them a sense of suspense throughout the show. With these power packed series, Voot has managed to create a great impact in the OTT Market of India.
Further, Voot also has shows from Viacom18’s network of channels which makes it convenient for fans of the Indian TV industry. Such a blend of novelty and simplicity makes sure that the content is more interesting while providing ample entertainment to the audience.
Content That is Professionally Developed and Unique to AltBalaji – The Bolds and Original
With a pronounced and original AltBalaji content, the boundaries are extended and unconventional themes are tabulated and researched. It is the home for unique and interesting web series. The platform easily gets viewers who desire more out-of-the-box narratives.
The tab focus of the platform’s towards offensive topics such as taboo has made it successful. Content alt and standard shows like “Gandi Baat” and “Apharan” have indeed been subjects that are changing and molding society, as well as made AltBalaji an originator and not a follower and an oversaturatior.
Diversity and inclusion of ideas has been consistent with the practices of AltBalaji and is evident from the content lineup. Wide ranging ideas through exhibition of the different stories are powerful as this grants the platform the ability to reach the majority and offer more as well as unique colors in the entertainment sector.
MX Player Makes Its Presence Felt as a Free Streaming Service but One That Makes People Pay For the Privilege
Owing to its free contents offering, MX Player has gathered too much popularity in India. There is more than one offering of movies, web series and even TV drama that have made the platform to easily fit the pocket of mid-market audiences.
MX Player’s free ad model is one of its distinguishing features since it allows the users to watch varying types of content without paying anything. This method has democratized premium video services where an audience that does not wish to have a myriad of subscriptions will be able to get access to the service.
Furthermore, MX Player also has content for users who want to pay to remove ads and access other features. This variation makes sure that the viewers are satisfied with how they want to watch and how much they want to spend on the streaming service.
Eros Now Bollywood Classics and More
Eros Now, without a doubt, goes hand in hand with Bollywood as they have almost all of the Indian movies that were produced over the years. Whether old or new, the site has certainly got something for Hindi movie enthusiasts.
The strength of the platform as its audience base lies in the large collection of bollywood movies that the platform has. From romantic comedies to intense action thrillers or tear jerking dramas, whatever it is that whets your appetite, Eros Now has it all.
As if that were not enough, Eros Now has infused its catalog with original webseries and music videos to make for a truly entertaining experience. This all-in-one makes sure that users can always find something to watch no matter the content they are looking for.
Hoichoi Hongi Bengali Cinema
Hoichoi is a focus area of Bengali films and other such content and has a wide variety of movies, series, and songs which are an ode to the culture of Bengal. Today, it has become a hot spot for Bengali speakers in different parts of the globe.
This success is further epitomized by its emphasis for wider audience ranges to bhadralok and indie films with a focus on what the audience desires the most. From great movies to newer ones, Hoichoi encapsulates the spectrum of Bengali narrative.
Besides films, Hoichoi also makes original web series that are out-of-the-box and get the audience response. Concentrated on genuine and engaging content the platform has established itself amongst other OTT platforms.
Conclusion Find Out The Top OTT Platforms in India
With so many OTT platforms in India available viewers do not lack options as far as entertainment is concerned. Each one has its own combination of the content which is appropriate for various people.
From Indian movies to foreign shows to content based on Indian languages to daring stories: there is an OTT platform which will suit all your entertainment needs. By going through the top 10 platforms which are discussed in this blog, you can tease your curiosity such that you are able to enjoy different varieties of content which are indeed interesting.
Be sure to check these terrific OTT platforms in India to experience the new boundless possibilities of streaming. Don’t wait any longer to up your entertainment levels.
